AI Business Analytics refers to the use of Artificial Intelligence (AI) and Machine Learning (ML) techniques to analyse and understand data in a business context, with the goal of driving better decision-making, improving operational efficiency, and enhancing customer experiences. AI business analytics can be applied to various business areas such as customer behaviour, marketing, sales, finance, supply chain management and predictive maintenance. By leveraging large amounts of data and sophisticated algorithms, AI Business Analytics is helping companies make data-driven decisions, improve their operations, and gain a competitive advantage.
